About Us

Business Units

Callture runs two business units: the Retail Services Unit and the Platform Outsourcing Solutions Unit. The Retail Unit provides value-added voice services to businesses and consumers. Business services include its signature Virtual PBX with its business-class features. Other business services include enhanced toll-free service, virtual international phone numbers, prepaid long distance, and click-to-talk service.

Consumer services include unlimited long distance, calling cards, and pc2phone service. All Callture services include a user-friendly online portal with automated order processing. Callture´s Retail Unit has also developed an online affiliate program with instant signup and reoccurring commissions for life.

The Platform Outsourcing Unit offers end-to-end telecom outsourcing solutions for entrepreneurs around the world. Callture´s web-based platform contains proprietary software 10 years in the making. Callture offers a wholesale model, where clients concentrate on pricing, distributing, and selling their own private label products and services; and leave all the technical and provisioning aspects to us. Callture´s on-demand model makes it a necessity to help clients grow their volume and succeed in minimum time.

Management Team

Mamoon Rashid
President and CEO

Mr. Rashid is an Engineering graduate from the University of Waterloo, in Waterloo, Ontario. He was a co-founder of Callture in 2004. Mr. Rashid has over 15 years' experience in the IT and automotive industries. Before becoming President of Callture in 2004, he occupied the position of Director of Engineering of Telcan Inc. since 1997. During that period, Mr. Rashid led the engineering team at Telcan in building the proprietary platform and developing the complete IT infrastructure.

As leader of Callture, Mr. Rashid ensures the company continues to grow financially and technologically. Mr. Rashid directs and compensates employees for making clients happy, which results in innovative technology development and financial prosperity.

Siva Sanmuga
Vice President – Retail Services Unit

Mr. Sanmuga is also an Engineering graduate from the University of Waterloo with a Master's degree in Systems Design. His research was on cloud-based image processing. He is also a co-founder of Callture, with over 10 years' experience in Management and Finance. He previously occupied the position of Director of Finances at Callture, where he managed the development of many important projects, including the complete development of Callture’s CRM system and financial infrastructure. He is also the inventor of the patented technology Memo On Call.

Since his new position at Callture, Mr. Sanmuga has helped his unit successfully launch new value-added services to the North American market. He holds several patents in telecom-related technologies. At the same time, Mr. Sanmuga dedicates several weekly hours as a volunteer to his local community.

Anton Mendoza
Vice President – Platform Outsourcing Solutions Unit

Mr. Mendoza is an Engineering graduate from the University of Waterloo. As a co-founder of Telcan in 1997, and Callture in 2004, he has over 17 years' experience in the telecommunications sector, with a focus in the international telecom market and IP telephony platform solutions.

While traveling in 1995, he saw firsthand the business opportunity in all regulatory changes around the world; then again in 2003, he took advantage of the technology changes from PSTN to IP to help launch Callture's proprietary cloud platform. He continues directing in the growth of Callture's platform services in the US market.

History

In 1995, Anton Mendoza and Siva Sanmuga were attending University of Waterloo's Civil Engineering co-op program. They met during one of their work terms, as they shared the same employer. While traveling in Anton’s car for almost one hour each way, they began to discuss starting a business together. The intention was to find developers overseas to work on software projects.

On one of Anton’s trips, one of the contacts informed him of their need for setting up a callback switch to process calls from emerging markets to Western countries. At that time, Siva introduced Mamoon Rashid to Anton. Mamoon, also a Civil Engineering student, had software development experience and was the leading brain in developing the first switch platform.

The first hardware was a 386 Tandy computer donated by Anton’s father. Mamoon developed the first callback switch and billing using Visual Voice software and a four-port dialogic analog card. This platform was used to provide telecom service to a dozen multinational companies. The founders operated part time for more than two years while still attending school. Immediately upon graduation in 1998, Anton started to work full time, becoming the first employee.

The company acquired about $15,000 in capital from the founders' families and used it to set up equipment at a collocation space in New York, buy a digital card, and pay deposits to carriers. And this is how it all started.

 

Milestones

1997

• Telcan was founded by Siva Sanmuga, Anton Mendoza, and Mamoon Rashid.
• The company purchased voice hardware, developed a basic call processing software, and built a website to provide an international callback service. The first 5 clients were contracted that year, billing about $6,000 USD/month.

1998

• The founders graduated from University and Anton started to work full time. His salary was partly subsidized by Siva and Mamoon, who had full-time jobs as engineers in other companies.

1999

• The company moved to an office.
• The company had 5 employees.

2000

• Telcan was providing international callback service to resellers around the world, as well as selling the service online.

2003

• The company started providing calling cards, toll-free numbers, and virtual PBX through its platform to end users, agents, and private-label resellers in the US/Canada market.
• Callback was still the main business, providing most of the revenue for Telcan.

2004

• The first VoIP application was developed.
• Callture was created as a spin-off of Telcan. It uses the same founders as managers but in different positions.
• Mamoon Rashid became President, Siva Sanmuga became VP of Business Services, and Anton Mendoza became VP of Platform Services and Consumer Services.

2005

• Callback business considerably declined and phone forwarding service was still strong.

2006

• Callture’s new wholesale model would provide prepaid platform services to entrepreneurs and service providers in the telecom industry.
• As callback revenues continued to decline, Wholesale focused on VoIP callshop services to international dealers mainly in Europe, Middle East, and Africa.
• The company invested heavily in developing the platform, focusing on calling cards, VoIP, PBX and retail portals.

2007

• The wholesale department shifted focus on marketing the platform for prepaid phone cards and prepaid retail portals for PINless services in North America, as these products showed maturity.
• The company adds new international carriers to the LCR, dramatically improving pricing, redundancy and voice quality.

2008

• A wide array of reporting tools for service providers was added.

2009

• Introduced value-added services to its white-label e-commerce offering.
• Launches IVR apps for activations, credit card recharges, and promotional programs.

2010

• Adds U.S. mobile top-up to its platform.
• Dramatically improves its VoIP phone service.

2011

• Introduces wireless MVNO services to its platform clients.
• Launches new POS portal.

2012

• Introduces new Smartphone Apps for platform customers that allow users to make VoIP calls, send messages, and send mobile payments.
• Further enhances websites and shopping carts for platform customers.

2013

• Continues to develop add-on features for its Smartphone apps.