Value-added Solutions

Callture has developed a number of e-commerce modules designed to enhance your online business. From prepaid card storefronts with real-time transactions to online management sites for your clients and business partners, these modules will increase the functionality of your online business.
In addition, if you already have a website and just need to increase functionality, Callture will provide you with integration APIs that will allow you to retrieve and update data from our servers to your online site.

Enhanced Retail Site
With the Enhanced Retail Site you can add products from your Master Portal to be sold online. Your retail site will read all pricing and features dynamically from your master account. 
Here are the main items included in this module:

1. 10 Static Pages
2. All services available: Digital Phone (Voip), Prepaid PIN, Virtual PBX, Virtual DIDs
3. Multi Products Dynamic Rate and Plan Calculator
   - 2 APIs included: getProducts, getRates
4. Rate Calculator extension on main page (if required)
5. Shopping Cart - Auto provisioning of Product Plans, DIDs and prepaid long distance.
   - 3 Dynamic Pages with Product IDs
   - 4 APIs included: getAreaCodes, setClientAccount, getClientAccount, getDIDRates
6. Contact page that when submitted turns into email
7. 5 private email addresses
8. 4 year private SSL certificate

Here is an example of enhanced retail site: http://www.itellway.com

Promo Applications
What are Promo Codes? 
Promo codes are personal IDs that users and agents get assigned upon subscription. End users can give out to friends and both receive extra credit. Agents can advertise their promo code in any media so that visitors who enter their promo code in your web site will receive extra credit, while the agent acquires the visitor.

Free Trial Credits
This application allows you use the Promo codes described above to manage free trial credits for your prepaid products. Using the promo codes, you can easily control the total credit limit for your agents as well as the individual limit per user. Our system will keep a log of every phone number saved in the system to avoid frauds on duplicate “free credits” given to the same user.

Recharge IVR by credit card or voucher
The IVR recharge is an automated system where customers can request a recharge or payment to their account. This function can be used with a number of applications. For example, you can provide promotional calling cards that contain free minutes. When the free minutes are exhausted, the system will prompt to recharge using a PIN voucher or credit card. If user chooses credit card, the system will create a new end user profile and enter the appropriate contact and payment information.

Here is how the IVR works:

1. The user calls the access number to make a phone call.
2. When the account balance is below the auto-charge balance, the system plays the message: “Your current balance is XX, to recharge press 1, to continue press 2”.
3. After customer chooses the recharge option, the system will play “To recharge using your credit card, press 1, to recharge using a voucher or calling card, press 2”.
4. If the user chooses the credit card option, the system will get the credit card information, home phone number, zip code and requested amount. If the transaction is not successful, there is an option to transfer to a live agent.
5. If customer chooses the voucher, he/she will enter the voucher/calling card number and the system will transfer the balance to his current account.

The IVR recharge option is enabled on the access number level. In order to use the credit card option, we need to enable a payment gateway with your merchant ID for live credit card transactions.

Point of Sale IVR Activation 
The POSA IVR allows retailers to perform automated activations and recharges thru the phone. The agent will call an access number and subscribe new clients or recharge existing ones.

This application works the same way as the web-based POSA, only that the agent uses the phone instead of the web site. Here are the main steps:

1. The agent calls a specified access number.
2. Enters the agent ID and passcode.
3. Enters 1 for new activation or 2 for recharge.
4. The funds get transferred from the agent’s credit line to the user account and the transaction record is created.

Order Processing / Account Activation

1. When new orders are placed through your web site, a client account is created simultaneously in our servers. Callture will develop an API that will create a client account, activate a PIN and setup all parameters for the PIN (ANI, language, billing increment, auto-recharge value, etc.).
2. A request for charge will be sent to your merchant through another API (see Merchant Interaction).
3. At any time all pending orders will be shown with the results from the merchant request (if card has been charged, declined, stolen card, etc.). Similarly, the fraud check result will be displayed (see Fraud Check session). If all results are positive, you can just activate account and send a preformatted welcome email with a click of a button.

Online Client Management

1. Your clients will have access to a secure, branded site to manage their accounts.
2. Here are some of the features: add payment, view payment records, view call log, change preferences such as registered ANI numbers, languages, auto-recharge value, view news and announcements from your company.
3. Allocate IP address with SSL security.

Payment Processor Interaction
Callture will develop an API that will interact with your online Payment Processor. The API will be used for new orders, manual recharges and auto-recharges. Client’s online Payment Processor will provide Callture with the necessary parameters and formats for sending charge requests.

Direct-Call Application
The DirectCall application allows users to place direct calls from their mobile phone. The user would find their contact in their mobile device Contact List, and then simply make a direct call by pressing the Call or Send button.
Each contact in the user’s phone book will have a unique local number saved with the name. Users simply call the local number and the call gets instantly forwarded to their international destination number.
Here is how it works:

1. The user calls the regular access number associated with a prepaid calling application and is asked to dial the international destination number.
2. After the call is complete, the user receives a text message informing of the new local number associated with the international number he just called.
3. The user will save the local number with the name of his contact in his mobile phone. Ever time he needs to call the international number, he will find the contact in the Contacts list of his device and press Call.
4. The actual international destination numbers are saved in the platform and users can find them thru the online portal

Anti-fraud System
In the order process, new clients are asked to provide cardholder’s home telephone number.

1. Clients will be provided with an order confirmation number.
2. In order to activate a new account, cardholder will call a specific toll free number provided by Callture. An IVR will ask cardholder to provide the order confirmation number.
3. The system will grab the ANI on the inbound toll free call and look for a match between cardholder’s zip code and the caller’s Area Code / Exchange. The result will be posted in Pending Orders.
4. The system will run pending orders against a fraud database collected from 7 years business. It will look for match in IP address, email address and ANI. The result will be posted in Pending Orders.

Prepaid Agent Management Site
Your prepaid agents can login to your private label site and manage their own groups of prepaid batches online. They can activate and recharge accounts or batches, print receipts, run usage/payment reports and retrieve call details.

Affiliate Program
You can setup affiliates instantly online. Your affiliates can market your products with mirror sites. You can provide them with login access so they can track their commissions and run sales reports.

Custom Voice Prompts
You would be able to add your own custom voice prompts, including promotional messages

Callture Live APIs
API stands for application program interface. It is IT industry standard term used for computers applications that provide live connection to products and services of a company to outside world using a special protocol.
Callture API provides live access to products and services of Callture to third parties to produce different visual interfaces. Through an API a reseller can create an account manager for his clients on his remote site on any platform that can provide access to Internet using secure HTTP protocol.

Callture has been developing and improving APIs since long time. Our team is constantly working on improving the quality and quantity of service through API’s. Currently we are providing following services through API.
1) Create or maintain a Client Account
2) Add products and services in an account (e.g. lines, DIDs or PINs)
3) Retrieve Real-time call details
4) Triggering a call
5) Re-charging lines (or Pins) and accounts.
6) Managing and deleting Products and services from an account
7) Retrieve PIN parameters such as rates, fees, denominations, etc.

How does an API work?
Callture provide an easy to use and globally available standard for APIs. Our APIs are accessible through internet using a standard URL for example if you would like to create an account from your remote site or application on our system, you will simply call a URL
like https://support.Callture.net/secure/api/CreateClientAccount.asp along with the new client information using query string or posting data to this URL.

What types of platform supported by Callture APIs?
Callture APIs are accessible through a URL and support standard “POST” and “GET” (query string) protocols to send a request and information to our server.
”POST” and “GET” data transfer methods to a URL is commonly used in Internet communications. It is available in all operating systems like UNIX, LINUX and WINDOWS. You may use PERL, JAVA, ASP, or simple HTML to send a request to our servers using APIs. A simple Internet browser can serve as an API client and can send request to our server and than receive the result in various formats like HTML or XML.