PRESS RELEASE

Contact: Ranjiv Dhuga
Director of Communications
E-mail: ranjiv@callture.com
Callture Inc.

FOR IMMEDIATE RELEASE

CALLTURE INC. MAGNIFIES PROFITABLE 
PARTNERSHIPS WITH EASE

Innovative Telecom Company Adds End-to-End Services to Enhance Strategic Partnerships

Toronto, Ontario - June 18, 2007 - Callture Inc. is ready to serve clients in all aspects, which is making its partners a lot happier these days. The telecom company has expanded operations to offer partner organizations the luxury of provided end-to-end service for clients. Callture now takes care of everything from marketing and branding consultation to customer service, and that allows the partner organization to focus more on selling to the client. 
"We saw too much inefficiency in the way that customer service was being conducted so we decided to take it into our own hands and upgrade the entire client experience" commented Mamoon Rashid, President of the company, when asked why Callture expanded services."It's a lot better now, for example we've substantially improved the quality of customer service by developing in house applications to serve client needs" added Rashid. 
This addition of full range services is most likely to benefit clients as it is to benefit partners of Callture. "Since we've initiated the control over all service aspects of our toll free, virtual PBX, long distance, and VOIP functions we've had excellent client response and satisfaction rates" said Siva Sanmuga, Vice President at Callture. The organization's main goal is to provide more support to partnering organizations and in turn create increased client satisfaction. "With our in house marketing team that specializes in the telecom industry working with our partner's marketing team we can combine two different style and expertise to better meet our client's needs. 
Callture is continuing to develop strategic partnerships with web hosting/development and technical support firms that target small business. Callture is now in its tenth year of operation in the telecom industry and has expanded its services immensely since its inception in 1997. The company offers unlimited long distance, Virtual PBX, and toll free services. Its client base has grown each year and currently stands at approximately 25,000 clients.